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One of the best ways to get noticed is to have professional printed material and advertisements. In the horse industry, we love to flip through various breed, event and regional magazines. Show arenas are draped in colorful banners and signs for barns, stallions and sponsors. If you want to draw some attention and place yourself in the mind of potential customers, investing in your business through print media is more than just a good idea, it’s vital.
| Stallion flyer/ad for NRCHA Stock Horse News magazine. |
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Maybe you don’t have the cash for those expensive ads in the national publications, where a one page, full color ad can run upwards of $1,000 for one issue. Even on the smallest budget, you can improve the professional appearance of your business by having a custom logo. Once created, it can be used on anything from business cards to hats to horse trailers. You can always start slowly, form a plan for the coming years, and build your advertising budget as you go. |
Beautiful business cards, letterhead and envelopes will introduce yourself to new customers professionally and boost existing clients’ perception of your operation. Ads in regional publications can substitute for (or support) your presence in national magazines. Brochures or flyers set in front of your stalls or a banner at the horse show can generate interest you may never have produced by word-of-mouth alone.
It’s important to make sure all your printed materials are consistent: same colors, same logo, same types of fonts, same standard of quality. Let a designer familiar with many facets of the horse industry help to pull your look together. With a little effort, you can really ‘brand’ yourself and create a positive impression in the eyes of your audience. |
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| 1/4 page ad for Cowboys & Indians magazine. |
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You work very hard at what you do and take pride in your business - don’t work against yourself by having substandard or ‘scattered-look’ advertising. Let that same pride show through in your printed materials. Click on rates to view the competitive pricing I offer, and be sure to check out the print portfolio to see full-size samples of my work.
Design can begin with a 50% deposit, payable by business or personal check. I look forward to hearing from you and helping to develop the professional image of your business.
Are you looking for the reining, cutting or reined cow horses you've seen advertised on the web and in national magazines? Visit our equine division. |
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