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A professional, put-together image through advertising will draw customers to your door - or your barn. It takes time and effort to plan a strategy for advertising. When you don’t have the time to spend on it, having someone familiar with the industry help to create an effective, affordable marketing plan may be the most productive path. If you're going to spend money on advertising, doesn’t it make sense to plan when, where and how to do it?
How does a marketing plan take shape? It starts with thinking about your budget and your goals, long- and short-term. Exactly who are you trying to attract? How can we use the advantages of web, print and unconventional methods like bartering to promote your business?
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Maybe you don’t have the resources for a full-out ad campaign complete with promotional hats and pens... that’s okay too. Perhaps a basic combination of standard advertising tools would meet your needs. If you’re looking for a turn-key way to have unified, effective advertising, check out some of the marketing packages below.
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The Wallet Kit |
$275 |
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($350 value)
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~Custom logo design
~250 full color glossy business cards
Have your cards printed with a custom logo that can be used on anything from hats to horse trailers. Includes a CD of your logo in different file formats and both black & white and color versions.
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The Traditional Kit |
$500 |
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($650 value)
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~custom logo design
~250 full color business cards
~500 black/white letterhead
~500 black/white envelopes
Send your invoices, newsletters and contracts professionally with custom-made letterhead, envelopes and business cards. Add a single page web site to this kit for $150 ($50 off).
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Media Kit A |
$450 |
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($575 value)
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~ad design, 1/2 page or smaller
~4 page web site
Announce your new 4 page web site within a 1/2 page black and white or full color ad, designed to the specifications of any publication you choose. Add a custom logo to this kit for $125 ($50 off).
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Media Kit B |
$575 |
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($700 value)
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~custom logo design
~250 full color glossy business cards
~3 page web site
Incorporate a custom logo into your business cards and your 3 page web site for a great professional look.
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Media Kit C |
$775 |
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($935 value)
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~5 page web site
~ad design, 1/2 to full page
~250 full color 8x10 glossy flyers
Especially good before breeding season! Have 250 high quality flyers printed, a 1 page ad designed and a new 5 page web site developed to promote the pride of your breeding farm or the launch of your new training barn. |
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A custom marketing plan can include more than traditional advertising formats like print and the web. Things like sponsoring particular horse show classes at events, volunteering time or resources for youth activities, etc. can be considered a form of marketing and should be taken into consideration and incorporated into any plan. When to advertise is almost as important as where, since many popular publications have particular themes throughout the year which you would do well to take advantage of. Should or shouldn't you have promotional products such as embroidered jackets or printed calendars? Those are the types of things a complete and customized marketing plan can address. Email to receive a quote tailored to your situation. I’d love to learn about your operation and your goals.
Are you looking for the reining, cutting or reined cow horses you've seen advertised on the web and in national magazines? Visit our equine division.
Don’t forget to visit www.RideWithTheProgram.com, the web’s only advanced search sales and stallion site for reiners, cutters and cow horses. Sort through hundreds of horses by bloodlines, earnings, incentive programs, dam’s record and more! |
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